I was strongly tempted to implement a new Good Impressions branding. In the end, I resisted. Probably a wise decision!
I am not sure to whom it should be credited; I found it courtesy of Jackson Galaxy, an unlikely but highly intelligent and gifted interpreter of the feline world.
I am the editor at Good Impressions, a freelance academic editorial service which specialises in education. I act as a critical friend to academics and postgraduates, giving advice on the language and presentation of theses, articles, books and chapters.